Level Up Your LinkedIn - ONLINE ONLY


From: Tuesday April 23, 2024, 12:00 pm

To: Tuesday April 23, 2024, 1:30 pm

WEN QLD is excited to offer an online professional development workshop for its members.

Overview of workshop

In today’s digital-first world, the art of social selling and online networking has become indispensable for professionals across all fields, including economics.

However, despite having rich, research-backed content, women in economics often encounter a visibility gap on these platforms.

The "Level Up Your LinkedIn" Interactive Masterclass is dynamic and memorable experience designed for women economists as a strategic toolkit to enhance their digital presence and influence.

The Algorithm Advantage for Amplification

Core to the Masterclass is the concept of amplification of voices. This isn’t just about being present online; it’s about making an impact.

The program covers:

  • Profile Optimisation: Enhancing LinkedIn profiles to reflect professional expertise and achievements, with an emphasis on SEO strategies for high visibility.
  • Strategic Content Amplification: Tactics for timing posts, gaining optimal reach, strategically tapping into broader conversations, and crafting messages that not only showcase expertise but also spark discussions and invite engagement.
  • Effective Networking: Techniques to expand and nurture professional networks, fostering opportunities for collaboration, mentorship, and growth.

About the workshop expert designer and facilitator

The workshop is designed and facilitated by Nicole Hatherly.

Nicole is an award-winning Global Brand Strategist, Digital Skills for Influence and Impact Specialist, Leadership Expert, International Keynote Speaker, multi-industry Awards Judge, Executive Coach and Board Advisor with 30 years experience delivering award-winning Brand, Leadership and Growth strategies for organisations, executives, teams and global thought leaders.

Holding long-term Executive Management roles and a background in Financial Services, Nicole has driven results for iconic brands including CommSec, Commonwealth Bank, Foxtel, Woolworths, Mirvac and Telstra and global brands such as Leo Burnett, JCPenney, TikTok, Grant Thornton International, Subaru, Yahoo, and Acer. She now specialises in working with Organisations, Executives and Thought Leaders to create valuable strategies that position their Brand on purpose for impact and legacy.

Trained by LinkedIn for LinkedIn Social Selling, Nicole co-led a strategic team to implement the successful CommBank Social Selling Program for 500 Business Bankers over 5 years - and is consistently ranked in the top 1% for her industry and network across LinkedIn.

With a flair and passion for entrepreneurial business, Nicole uses her training in Design Thinking Methodology to focus on problem-solving with an authentic customer lens to strategically position and align teams to drive performance with their customers at the heart of success.

This is a WEN QLD member’s workshop. To join WEN QLD please click here.




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